Trust is now the cornerstone of online shopping. Customers have to trust that what they’re buying, and who they’re buying from, is what they see, while e-sellers have to trust that their customers are who they say they are. As the immutable foundation of today’s digital economy, trust must be continuously built and protected. Safeguarding that trust requires looking at the e-commerce — including social media marketplaces — landscape holistically.
The challenges of maintaining trust in online purchasing are explored in Chubb’s new global survey of consumers who purchase through online channels, and e-sellers who sell through these online channels.
Crossing the e-commerce trust divide